The Advantages of Outdoor Advertising

One of the oldest forms of advertising still in existence is outdoor advertising.  It has been around for hundreds of years and is still just as effective today.  With the advent of modern media, outdoor advertising signs have reached new technological heights and are able to attract a wider audience then ever before.   There are several advantages to hiring outdoor advertising agencies to develop an outdoor marketing campaign.

24 Hour Exposure
Advertising a product or service outdoors means 24-hour exposure to the public.  Outdoor advertising signs are not displayed periodically or for only a few minutes a day.  Instead this type of marketing never disappears.  It is always there in front of the public night or day, rain or shine.  Radio, television, and print ads are all momentary and sporadic. 

Expense
Outdoor advertisements are one of the cheapest ways to reach potential customers.  As a matter of fact this form of advertising is 80 percent cheaper than television, 60 percent less costly than print advertisements and 50 percent cheaper than radio.  As a result it can easily be incorporated into an all inclusive media campaign along with TV, radio and print.  And outdoor advertising agencies will work with any media-advertising agency to develop the most effective ad campaign possible.

Focus
More people will focus on an outdoor advertisement than the same ad in newspapers or on TV or radio.  Sitting in traffic or waiting at a red light or waiting for the bus at the bus stop, most individuals are looking for something to pass the time.  The eye will quickly fix on an outdoor ad sign to help pass the time and alleviate boredom.  So placing ads at bus stops, near busy intersections and along highways prone to congestion can be very effective.

Mobility 
Outdoor advertising can be moved to areas where it will be most effective.  For example, a company selling sporting goods would be wise to incorporate a mobile billboard in their advertising campaign and take this billboard to all sporting events.  A wedding photographer would be smart to place their moving advertisement near the entrance of a wedding fashion show.  These same ads placed in newspapers or on the radio might be missed by the target audience.

Technology
New technology is now available that can create the most eye-catching advertisements imaginable.  Billboards are now interactive and tri-vision allows 3 different ads to be displayed on one sign.  In addition the time it takes to actually make or print the ad has been cut in half thanks to new computer ink-jet printers.

Advertising outdoors has many advantages over other forms of media marketing.  From cheaper cost to ad mobility, outdoor marketing is an excellent addition to any advertising campaign. In addition ads can be moved to focus on a particular target audience or permanently left in one spot for exposure 24 hours a day, 7 days a week.   Outdoor marketing is very flexible and can reach a wide audience in a very short period of time.