Key Advantages of Mobile Advertising

As it sounds, mobile advertising is an ad that moves around a city, state or country.  Usually these mobile signs are placed on the sides of trucks.  Or a billboard can actually be placed on the flatbed of a truck and driven around for maximum exposure.  There are several advantages to outdoor mobile billboards.

Easily Seen
An eye-catching design with bright colors moving down the highway is quickly noticed by other drivers.  As a result a driver will usually take the time to read the full ad.  In addition, pedestrians walking by a mobile truck advertising are also more likely to be attracted to the design and will take the time to read the ad.

Unavoidable
The channel can’t be changed and the ad cannot be crumpled and thrown away.  It is there, bold and unavoidable.  The individual has no choice but to take note and read these mobile signs.

Repetition
Outdoor mobile billboards can be consistently displayed in one area at one time of day again and again for repetitive exposure.  For example, a company can have a mobile truck advertising driven along a particularly busy highway during rush hour every day so the same commuters will see it over and over.  The message will eventually sink in.

Flexibility
The advertising message is easily and cheaply made and can be easily changed.  To prevent boredom, a company can have their mobile ad changed regularly.  This will keep the public interested in the ad campaign.  This is quite hard to do and very costly with a TV or radio ad.  Where the ad is placed is also a very flexible characteristic of mobile advertising.  The ad can be moved on a regular basis to different areas where it will be most effective.

Cost
Mobile advertising is also quite cost effective when compared to other advertising media such as newspapers, television and radio.  As a matter of fact the cost per thousand impression is less than $2.00.  This is probably one of the cheapest forms of advertising available.

No Competition
Mobile ads are usually displayed and seen by potential clients without any distractions from competitors’ advertisements.  The mobile advertisement can purposely be positioned so there is no competition to be seen for miles. 

GPS Tracking
Many mobile advertising vehicles have a GPS system in the vehicle.  This way the route of the ad can be tracked to be sure the correct roadway is being covered at the right time and in the right place.  It also helps to see which part of a route is more effective in generating clients so focus can be placed on that area.

Ad Choices
Mobile ads come in a variety of choices.  There is the standard flat ad that is most often seen.  Ads can be built in 3 dimensions to generate more interest.  Or ads can be developed on state of the art scrolling billboards which can be animated or have colors that can be changed.  This too is a very effective eye catching tool.  

Targeting 
Mobile ads can be moved to those areas where the target audience is more likely to be found.  For example a store that sells pet food and other pet products might do well to station their mobile add near the local dog show.  It will have a better chance of being seen by the type of people that will frequent this establishment; dog owners.