Types of Advertising Billboards

Conventional Billboards
Billboards are a great way of advertising your company, or a product or service that it sells. It is the larger than life size of the billboards and the vibrant colors that most often catch the attention of people who drive or walk by. Researchers find that billboards are a great way of catching the attention of people on the move. It is of course important that the advertising billboards are positioned so that people have the time and opportunity to see them for a few seconds.

The message and the design of billboards are as important as where it is placed. Since you only have a few seconds of the readers’ time you need to keep the message short and simple, and direct. It is vital that advertising billboards are placed at places where the traffic is bound to slow. So you could consider placing billboards close to turns or traffic lights and at places where the traffic is required to slow down. It is essential that the message you send out is positive and not ambiguous. Also it should offer a call for action. Advertising billboards may be used for promotional purposes, to create brand awareness or add to brand value.

Disadvantages of Conventional Billboards
Traditional advertising billboards are stationery and hence, the audience that views them is dependent on who passes them by. In other words, you have little control over who views your billboards and are unable to direct them towards a target audience. Also required billboard space is often quite expensive to buy and after a while you may need to buy space elsewhere.

Mobile Billboards
Conventional billboards have great appeal, but truck ads or mobile billboards have special features that should to be used in any advertisement campaign. Truck ads can be placed on all three sides of the truck and depending on where the truck travels your message is spread accordingly. You could also opt for a mobile billboard that can be placed on a trailer and positioned to get maximum attention.

Advantages of Truck Ads
The biggest advantage of truck ads is that because the trucks move, the people who view the ads are far more and diverse. Thus, this provides more exposure to your ads. So you can choose to place truck ads on trucks that ply locally in the city, or within the state or across the country. Truck ads can be placed according to the expanse of your business and your ad campaign. You can choose to place truck ads according to the locality they visit and the time of the day that they move around.

You could place traditional truck ads or opt for more technologically advanced techniques. Some trucks offer technology that allows truck ads to be viewed for a few seconds and then it is changed, while others offer 3D effects. Backlit billboards or neon lights are great for mobile billboards in the evening or night hours. The effect is rather spectacular. Repeated exposure to the same truck ads helps drive home a convincing message and is found to be rather effective. Truck ads can be used to promote a product or service or to create brand awareness.

Once the mobile billboards are produced your investment is made but they can be used repeatedly for maximum result. It may be a good idea to opt for both mobile billboards and truck ads that will help your spread your advertisement message to your target audience and elicit the response you seek.